UX Alone Is Not Enough. Welcome to the Era of AX (𝗔𝗴𝗲𝗻𝘁 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲)

The Shift in Interaction

Today, the first entity that interacts with your product is often not the human; it’s an AI agent.

• Search engines summarise your content before users see it.

• Copilots and assistants query your data before humans touch it.

• APIs and AI agents make micro-decisions on behalf of people.

  
  

What is AX?

This is AX - Agent Experience.

Designing products that are legible, usable, and valuable not only for humans, but also for the AI systems interpreting them.

The New Reality

Because here’s the reality:

If your product is confusing to AI, it might never even reach the human. Just like UX shaped the last decade, AX will shape the next. The question is: Are we ready to design for both?

The Big Question

Curious to hear your take, do you think product teams should start treating AI agents as real “users”?

A Personal Reflection

When I started with AI/Product management, the jargon felt overwhelming. I learned that the best ideas stick when explained simply. Now I share easy-to-digest takes on complex concepts. So together, we can learn, apply, and grow. 🌿